How to add loyalty as a service to your agency
A guide for marketing agencies and resellers on packaging white-label loyalty into recurring revenue across your client book.
If you already serve local businesses, loyalty is a natural service to add. It is recurring, it is sticky, and with a white-label platform you can run it under your own brand without building any software. Here is how agencies package it.
Why it fits an agency
You already have the client relationships and the trust. Loyalty turns that into monthly recurring revenue instead of one-off project fees, and it gives you a reason to stay in front of the client every month with results they can see.
What white-label means here
The dashboard, the domain, the emails, and the WhatsApp sender all carry your brand. Your client knows you as their loyalty provider. The platform underneath stays invisible, and you keep the margin between the wholesale rate and what you charge.
How to price it
Most agencies charge a monthly fee per client, sometimes bundled with their other services. You pay a wholesale rate that falls as your book grows, and the spread is yours. Start with a couple of clients and expand as the numbers prove out.
- Recurring revenue, not one-off fees
- Your brand on everything the client sees
- One dashboard for your whole client book
- Margin you set on top of wholesale
Retainx runs a partner program built exactly for this. You bring the clients and the brand; we keep the platform running underneath. See the agency page for how partnering works.
Put this into practice.
Retainx auto-enrolls your customers and writes these messages for you. Free up to 50 customers. No app for anyone to download.
Start free