Your first 90 days with a loyalty program
A week-by-week plan for launching loyalty without overwhelming your staff or your customers.
The fastest way to kill a new loyalty program is to launch everything at once. Here is a calmer plan that builds momentum and keeps your team sane.
Week one: enroll quietly
Turn on auto-enrollment at checkout and let customers join without lifting a finger. Do not announce anything yet. Just let the list grow on its own.
Weeks two to four: reward the regulars
Send your first thank-you to your most frequent customers. They are your easiest win and your loudest advocates. Watch the replies come in.
Month two: win back the drifters
Now turn on win-back messages for customers who came once and vanished. Approve the first few yourself so the voice stays yours.
Month three: read the report
- Who came back and what brought them
- Which message earned the most replies
- Your repeat rate before and after
- The revenue the program protected
By day ninety you are not guessing. You are reading numbers and deciding what to do more of.
Put this into practice.
Retainx auto-enrolls your customers and writes these messages for you. Free up to 50 customers. No app for anyone to download.
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