Retention math every owner should know

You do not need a finance degree to know whether retention is working. You need four numbers and five minutes. Run them once a month and the decision to keep investing makes itself.

Start with repeat rate

Of the customers who visited you this month, how many had visited before? That single percentage is the heartbeat of your business. A small lift here moves revenue more than any new-customer push.

Then average order value

Returning customers usually spend more than first timers. Multiply your repeat customers by their average spend and you have the revenue your loyalty program is protecting.

The break-even is lower than you think

If your program brings back even a handful of customers a month who would otherwise have drifted, it has already paid for itself. Our merchants average 2.3 times their subscription cost in the first quarter.

It costs far less to bring back a customer you already earned than to find a brand new one.

Retainx does this math for you and sends it to your WhatsApp the day before billing, so renewing is never a leap of faith.